Mayurbhanj, India
20 March 2006

Change of direction

Three of the villages in the area known as Kendua had a problem – alcohol.

Village members destroyed this cottage -
where alcohol used to be brewed - to
ensure no one lese could start up a
brewing business there.

Many of the adults, men and women, were alcoholics. So much alcohol was made from locally-available Mahula flowers that there was a special liquor section in the weekly market. Many parents spent all their money buying alcohol, and the education, health and general well-being of their children suffered. As they grew up, teenagers gradually succumbed to the addiction too.

One day, one of the Kendua community development committee members took the matter in hand and approached World Vision for help to overcome the alcohol problem.

The community development committee and World Vision started a campaign. Together they held community meetings to discuss the negative social impacts of alcohol addiction that were occurring in their village. Gradually more people joined them and the Alcoholic Agape Fellowship was formed, with a branch in each village. The fellowship took over campaigning against alcohol in a sensitive way and offered support and counselling for those addicted, continuing the pattern that had been set by World Vision and the community development committee. An acknowledgement of the importance of the campaign spread throughout the villages and soon everyone had joined in, with all villagers agreeing to the ground rules they made:
1. Alcohol cannot be drunk or stored in any of the villages
2. Alcohol cannot be brewed or sold in any of the villages
3. Counselling and support is available for those who have been affected by alcohol addiction
4. A person of high standing from each village will monitor liquor sales and use, and visit former addicts
5. The village development committees will act as an intermediary for all sales of Mahula flowers
6. Disciplinary action will be taken by the village development committee against anyone who breaks these rules
7. Any person, male or female, can safely report non-compliance to the village development committee

One of the first to feel the implications of the rules was a businessman (not a local) who ran an alcohol brewing venture in one of the villages. After being made to stop brewing and selling alcohol, he was forced to leave the village. To ensure no one else decided to break the village rules, the villagers also destroyed the cottage he had ran his business from.

The village development committees realised that prohibiting alcohol could result in poverty for those who previously earned their income from brewing and selling it. So they arranged with the village self-help groups (group members contribute money into a fund from where they can later borrow for personal or business use) to offer loans so anyone who used to brew or sell alcohol could set up a different kind of business.

The village development committees and community development committee are pleased with the changes and the impact they are having on the lives of the people, especially children of these three villages. The programme has been such as success that it is spreading to other villages in Kendua and further afield.
Mayurbhanj file
Mayurbhanj project profile

MAYURBHANJ STORY ARCHIVE
2008
Snippets
Back to school
Eliminating alcohol
2007
A camp of change
Snippets
2006
Well beyond expectations
Avian influenza
Seed idea
Change of direction
2005
Snippets
A hand up not a hand out
Gone Fishing
2004
The hard word
Snippets
Seeds of vision
Let us help
2003
Stop the wedding!
Love those trees
Tractor keeps students on track
Women break taboos
Snippets
Girls' school completed
Village plants future
Coaching centres
One success inspires another

Other projects in India
View country profile  Show India on map
Banswara: Snippets
Dahod: A man with a vision
Dumaria: Snippets
Gajapati: Snippets
Girideep: Good news from India
Mumbai West: Working woman
Ratlam: Snippets

Projects in other countries
Bangladesh show on map
Chitalmari: Reaching out
Kaliganj: Turning point
Laudob: Tailor-made
Sariakandi: No bride price
Tarash: Extra tuition brings top results

Cambodia show on map
Koh Andaet: Savings scheme
Oudong: Making water safe
Samrong Tong: Better sanitation means better health
Stong: Welcome to Stong

Honduras show on map
Concepcion: Changing for the better
Nueva Vision: Mobilising youth
Valle: Farewell to Valle

Malawi show on map
Blantyre Urban: Charity and Aisha
Chata: Plenty to smile about
Mikolongwe: Trying it out

Mali show on map
Koro: In their own words
Togogana: Welcome to Togogana
Yangasso: Time in the garden

Myanmar show on map
Myeik: Snippets

Nicaragua show on map
Aguas Azules: At the helm
Tlilican: School gets new lease of life

Niger show on map
Chadakori: Welcome to Chadakori
Goulbi N'Kaba: Successes

Papua New Guinea show on map
Port Moresby: Snippets
Vadavada: Snippets

Rwanda show on map
Kabuga: Welcome to Kabuga
Tubehoneza: Building a better world for children

Tanzania show on map
Budekwa: Snippets
Bugabo: Clinic has water at last!
Bukene: Snippets
Dakama: Conserving the future
Ibuga: Snippets
Ibwera: Snippets
Iselamagazi: Good News from Iselamagazi
Magugu: Snippets
Nkoma: Snippets
Nshamba: Snippets

Uganda show on map
Buyamba: Taking care of your own
Ngogwe: Welcome to Ngogwe
Pakwach: Farewell to Puvona
Panyimur: Snippets
Rakai-Kooki: Cool school

Vanuatu show on map
Tafea: Snippets

Zambia show on map
Mporokoso: Community leader
Nakonde: Good news from Nakonde
Siachitema: Time to know the truth


All content copyright © 2009 World Vision (NZ). Registered charitable entity.
Charities Act 2005 registration #CC25984