Smiles Pop-Up Shop

New Zealand's first-ever store where you can choose a gift, change a life, and take home nothing but a smile.

What if shopping could change the world this holiday season?

At the World Vision Smiles Pop-Up Shop, it can. This year, for the first and for a limited time, we will be opening a real store at 240 Broadway, Newmarket, Auckland.

Visit the shop, buy a gift, change a life, and take home nothing but a smile. It’s a shopping experience like no other. A real store with gifts that will make a real impact for kids and communities in the world’s toughest places. From fast-growing seeds to a sewing machine, every gift in this unique store will change a child’s life. Leave your shopping bags behind!

How it works

<h4>Choose a gift.</h4>

Choose a gift.

Head to the store to browse our selection of life-changing Smiles gifts.

<h4>Change a life.</h4>

Change a life.

Purchase your gift and grab a free Christmas card to gift to a loved one detailing the impact you’ve made in their honour.

<h4>Take nothing home but a smile.</h4>

Take nothing home but a smile.

Smile knowing your gift is making lasting change for vulnerable children who need it most. Learn more about how Smiles gifts change lives.

To browse our full Smiles gift catalogue click here.

A special thanks

The World Vision Smiles Pop-Up Shop has been brought to life thanks to the incredible generosity of individuals and businesses alike, who have kindly donated their time and services.

A special thanks goes to Tom and Anna from Webster Harding Architects, Mott MacDonald, Dark Arts Studio, Holmes Fire, Auckland Paper Tubes, Cut Shop – North Shore, Plytech, Zone Architectural Products, Targetti NZ, Livlight, Newmarket Crossing, ThinkForest Creative and Harrier Signs.

Sustainably designed and delivered

The World Vision Smiles Pop-Up Shop has been designed and delivered with sustainability at the forefront.


All the tubes are made from 99% recycled paper and are fully recyclable.


All paper stock and printing adhere to certified sustainable practices.


All cardboard signage is fully recyclable.


All items have been borrowed, donated, recycled or upcycled.

Where to find us

240 Broadway,
Auckland, 1023
(09) 869 8445.


If you’re heading to the World Vision Smiles Pop-Up Shop there are a number of parking options available around the area.

Both Nuffield Street Car Park and Westfield Newmarket parking offer up to 3 hours free parking if you’re registered with the Westfield Plus App.

Opening Hours

Mon 19th Dec: 11am-7pm
Tue 20th Dec: 11am-7pm
Wed 21st Dec: 11am-7pm
Thu 22nd Dec: 11am-7pm
Fri 23rd Dec: 11am-7pm
Sat 24th Dec: 10am-2pm